BroadSoft and C3IP Debuts First-ever VoIP Mashup with ACT! at ITEXPO

BroadSoft and C3IP will debut the first-ever VoIP mashup with ACT! by Sage at INTERNET TELEPHONY Conference & Expo.

This is just the start of some really cool news coming out of ITEXPO. I expect some more interesting news announcements tomorrow when the exhibit hall opens in the morning. The exhibit hall will be open tonight from 6pm-8pm, but tomorrow is really considered the main exhibit hall opening and when many companies announce their big news.

In any event, here's the announcement about the VoIP mashup...

Integration with Carrier-grade VoIP Adds Calling Feature to Popular Contact And Customer Management Application

MIAMI, Jan. 23, 2008 — BroadSoft, Inc., a leading provider of VoIP application software, and C3IP Communications, LLC, a provider of hosted voice, video and data IP solutions for business, today announced that the two companies will debut the first-ever “VoIP AddOn” for the ACT! by Sage contact and customer management software application at the ITEXPO held here from Jan. 23 to 25.

The VoIP AddOn developed by C3IP seamlessly integrates ACT! with BroadSoft’s carrier-grade BroadWorks® VoIP application platform, the platform of choice among leading service providers for the delivery of hosted telephony, multimedia and unified communications and mobile services. The VoIP AddOn solution enables call management capabilities within ACT! for BroadWorks end-users.

ACT! Add-on solutions extend the functionality of ACT! and are marketed directly to ACT! users. The BroadWorks-based VoIP AddOn is not yet available through ACT! Add-on. ACT! has 2.8 million registered users and an additional 43,000 corporate account customers.

“We are proud to be the first to integrate call control with ACT!,” said Cory Miller, Principal of C3IP. “Integrating ACT!, the No. 1 rated contact and customer management solution, with BroadSoft’s proven telephony platform increases productivity through easy to use features, such as click to dial from the database, automatic logging of calls and screen pops on inbound calls.”

The BroadWorks-based VoIP AddOn for ACT! enables:
• Automatic screen pops from CRM database records based on Caller ID
• Complete call history automatically embedded into each ACT! database record
• Note taking for each call during and/or after the call
• “Click to Dial” Contacts directly from your ACT! Database
• Convenient storage of voicemails in ACT! contact’s history
• Receive voice mail messages via email (.wav file)
• 4-digit extension dialing from ACT!, even to coworkers located in different cities.

“When you combine the market leader in VoIP applications with ACT!, a pioneer of customer relationship management, you unleash a powerful joint solution for businesses of all sizes,” said Michael Lauricella, director of BroadSoft Xtended, the company’s open development program. “C3IP has proven the flexibility of the BroadWorks platform to create new, exciting service offerings that add value for the end-user.”

C3IP developed the VoIP AddOn using BroadWorks APIs (Open Client Interface – Provisioning and Client Application Protocol) in partnership with a leading Add-on developer for ACT!.

C3IP will conduct live demos of the BroadWorks VoIP AddOn for ACT! in the BroadSoft booth (Booth #1026) at the ITEXPO from Jan. 23 to 25. To request a meeting, click here or contact Ira Feuerstein at 480-751-4070