Monday, June 9, 2008

IP Trade: IP Trade to unveil next generation IP turret interface software at SIFMA

IP Trade: IP Trade to unveil next generation IP turret interface software at SIFMA Technology Management Conference and Exhibit

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:09062008

London and New York -- IP Trade (www.iptrade-networks.com), a global
player offering a fully functional, truly IP-based trading
communications platform, is set to unveil Release 2 of its innovative
software at the SIFMA Technology Management Conference and Exhibit
which takes place from 10-12 June in New York City. The new release
incorporates a number of significant innovations in the areas of
disaster recovery, user productivity and collaboration.

IP Trade offers the first turret truly conceived for the IP world. The
technology is powered by the world's most prevalent IP-PBX providers
and is simply integrated into that environment, enabling trader choices
to be driven by business needs rather than integration or
implementation issues. Because the user interface is fully
software-based, delivery of new trader functionality is fast and cost
effective.

Major enhancements incorporated in Release 2 of the IP Trade software
include:

*Full support for Cisco Survivable Remote Site Telephony (SRST) -
providing continuity for turret users in remote sites in the event that
connection is lost to the Cisco CallManager, for example if the network
goes down. The use of Cisco SRST in conjunction with IP Trade ensures
that traders in sites where there is no Cisco CallManager can still
dial out and access private wires from their turret, with calls
automatically redirected via local PSTN lines. IP Trade's approach is
far more cost-effective than that of the legacy turret suppliers which
require a local switch to be installed at each remote site to offer the
same capabilities.

*Ability to handle up to 24 concurrent calls - on a single,
cost-effective turret device without the need for additional hardware
modules, saving valuable space on the trading desk.

*Toggle applet windows - allowing users to easily toggle between the
applets displayed on the touchscreen interface, without the need for
additional hardware. Traders can easily select and configure the
applets they want - with popular applets including a calculator, dial
pad, client shortcuts, speaker channels and video display. Other
applets can be added quickly in response to user requests.

*IP Trade Connect - enables turret users in a disaster recovery
scenario or non-turret users, for example in the middle or back office,
to access and share private wire connections on the trading floor using
a standard IP phone or mobile device. IP Trade is unique in providing
these users with support for up to two phone devices, including a Skype
client. This means that users can listen to one line, whilst still
using the other phone to participate in another private wire call.

*Click-to-Call capability from any TAPI-compliant application - this
allows users to call numbers more quickly from within an application
such as Microsoft Office Outlook or Microsoft Office Word, and avoid
any keying errors.
"The innovations included in Release 2 are driven by the market in
response to real-world trader requests. Without exception, our
customers are excited by the potential our software offers them to


easily customise applets and the layout of the turret to suit their
specific needs," explains Neil Isaacson, head of products for IP Trade.
"Because our software simply sits on top of our customers' existing IP
networks it delivers the full scalability and flexibility that VoIP
enables. Innovations such as support for Cisco SRST at remote sites
without the need for a local switch, and the ability to rapidly
customise a turret, are firsts' in the marketplace and very difficult
for legacy suppliers to replicate without making costly and
time-consuming changes to proprietary code."

About IP Trade

IP Trade is an innovator and provides a fully-functional trader
communications platform powered by the world's most prevalent IP-PBX
providers. From the outset, the IP Trade offering has been defined by
the needs of the market. It is the first turret designed specifically
for the IP world and allows customers to take full advantage of the
potential of their distributed IP networks. Unlike the offerings of the
legacy turret providers, the IP Trade solution is entirely based on
VoIP and open standards and fully integrates with the enterprise voice
environment. It is also the first next-generation turret with ability
to convert analog/digital private wire's to the customers IP LAN
environment. Users can therefore access voice and application data in
the context of a trade more quickly and easily - delivering enhanced
competitive advantage.

Founded in 2005 and headquartered in Belgium, IP Trade is established
in London, New York, Paris, Frankfurt, Madrid, Milan and Bogot and can
point to successful implementations of its technology across the globe.

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